Best ways to capture email leads
For successful businesses online their most revenue-generating customers live in on their email lists. An email list gives you a number of possibilities as a marketer. You can tap to the power of your list anytime you want, generate conversions, tally conversations and drive traffic.
This post is all about maximizing your potential to generate as many leads as possible in as little time as possible.
Ways to capture email leads
Use Typeform
If you want to prospect leads on business platforms, Typeform is the best bet you can try. This is a good option for those who haven’t set up their business website so far and can use Typeform forms to generate them leads.
Start by setting a simple Typeform lead capture form.
Once you do, go by advertising your services on Facebook, Twitter, LinkedIn and other channels as you usually do. Drive the traffic to those forms and get them up and running.
There are several things you can offer to make this happen, including a pdf file, a checklist, a template, a hidden video that’s only accessible by its links. All these are useful options to the potential lead and can get a subscription.
You can export these leads to your email marketing tool and start messaging from that point on.
Use your CMS options to capture leads
Another useful way to capture leads is through the inbuilt options built inside the CMS you are using. Any CMS be it Shopify, WordPress, Joomla etc. offers a number of plugins and addons that you can use to capture leads.
Set up this option by configuring where you want the leads to be sent or if you want a csv copy of the details of the email addresses and names. And you’re set.
At the same time on WordPress since it directly doesn’t support lead capture you need to use extended plugins like OptinMonster to make this happen for you.
Use a Landing Page Software
A landing page software is well equipped to do this for. Tools like Unbounce, Instapage and several others have been created solely for the purpose of helping you generate leads and generate them quite as easily.
They do this by providing you with a number of out of the box templates that you can use.
A WordStream study found that the top 10% landing pages generated as much as 5 times the conversions than the average landing page.
That means by testing your landing page you can get it convert at a higher rate and make plenty more.
Unbounce has a bunch of templates you can use, Smart AI traffic technology, a boatload of conversion optimization and analytics options for you to learn form.
Landing page tools will let you export the leads to your email marketing automation software like Mailchimp, Sendx or any other for that matter.
Use lead magnets
Lead magnets are yet another extremely popular way to generate leads all day long.
Lead magnets use the idea of creating and enticing visitors with a custom download that’s relevant to the blog post the visitor seems to have arrived at.
With lead magnets the best bet is to create something relevant to the original post: a pdf, a checklist and then to give the same away for free.
Couple the lead magnet with an online form builder tool to generate the desired downloads to the particular lead magnet and get the user’s email address in return.
This means you don’t really need a landing page to make this work. All you need is a form on your page.
Use the sticky top bar
There are tools like Hello Bar that can give you a sticky bar at the very top of your site’s pages. These follow around people as they scroll down and because of that reason generate a higher number of leads.
HelloBar uses a single-click email integration form. This WordPress integration captures the lead as soon as there’s one.
You can use the plugin in tandem on your WordPress blog and get a high-converting offer that stays at the top.
What I like about the sticky top bar is that it moves down and is of the least intrusive ways to capture leads.
Use an exit intent popup
Popups may be annoying but used the right way they hold plenty of potential. Exit intent popups, or popups for that matter are very hard to ignore. They are cheeky and that’s the reason they generate the highest possible number of leads for any other conversion rate optimization tactic.
Popups can cause a 200 to 400% increase in the number of leads you generate. The idea behind an exit-intent popup is simple. As soon as the visitor is about to head to close the tab, there pops the exit intent popup asking for an email address.
It grabs attention, hovers over the rest of the page and gets you a lead.
Homepage optin form
This is the kind of optin form that tends to cover the entire area of the homepage, leaving nothing but the place for visitors to optin from.
The homepage is one of the most trafficked pages on a site. Also, if a new visitor has landed on your site, the odds are high that he will click through to the homepage before leaving giving you ample opportunity to convert that person to a lead with this form.
An interest-based offer
For your offers to be converting you need to show the right offer to the right visitor at the right time.
Interest-based offers or customized popups are are the popups that are customized according to the visitor’s interests.
These interest based offers are triggered from hints generated by the readers themselves. For instance if someone is reading an article about landing page software a popup for Unbounce or Instapage is one offer you’d do well with.
You can also customize the look and feel of these offers to bring much needed automation and enhance the odds of higher conversions.
These are some of the best ways to generate leads for your business with email marketing.
Choose the best method available to you and see your business from the point of view of the customer. Test the methods and see which ones warrant your time and efforts.