What is Unbounce Landing Page Builder and what it can do for you in 2021

What is Unbounce Landing Page Builder and what it can do for you in 2021

Have you ever wondered what’ is Unbounce?

You’re in luck. Because today I’m going to answer you that question. Unbounce is a great landing page builder, in fact one of the oldest landing page builders in circulation.

That implies there’s great potential for you to start using the tool and get it to create wonderful landing pages for your site.

But first,

What is Unbounce- an introduction

Unbounce is simply put- a landing page builder that is one with which you can collect emails, you can grow your sales and do a number of business-enhancing activities.

  • Unbounce is good at keeping people on pages long enough
  • Get more subscriptions
  • Design sales pages and thank you pages.
  • in on such an excellent deal.

Here are all the Unbounce features you’re going to love

Create great landing pages

Landing pages are one of the best things you can create with Unbounce. Unbounce landing page creator is one of the best things you can have in your arsenal.

You don’t need any knowledge of coding to build world-class landing pages with the landing page builder.

You will as a result save a lot of time too.

  • You need to be able to drag and drop and spend a few minutes familiarizing yourself with the platform.

The best thing about Unbounce is the great deal of flexibility the landing page builder offers you right from the get go. Unbounce helps you create fantastic landing pages. There’s no reigning in your creativity with Unbounce. The drag and drop builder is supple and fast 

Create popups and sticky bars

With Unbounce if you have ever thought of creating poups or sticky bars Unbounce is the tool for the job. You can go on refining what you are doing too.

  • You can level up the time on page
  • The referral url
  • The cookies used
  • The location and so on.

Sticky bars start at the top or the page’s bottom and follow the user along as they scroll to the depth of the pages. The bar reminds you that it’s there and the offer is just a hop away. This is great as a subtle reminder to users that the offer is always ready for access.

#3- Integrations

Unbounce is a better tool because it easily combines and integrates with so many other marketing tools that are of common usage.

Here are some of these tools

  • Campaign Monitor
  • MailChimp
  • GetResponse
  • Aweber
  • Constant Contact
  • ConvertKit
  • Marketo
  • Infusionsoft
  • SalesForce
  • ActiveCampaign
  • Hubspot
  • Microsoft Clarity Analytics

There’s also the ever-present Zapier access that enhances your access by 100x. Zapier gives your ready integration with 900 plus tools.



The proof is in the pudding. No landing page builder is complete without the number of templates it has on offer. There are over a 100 different templates to choose, and prod along.

Edit and customize any template to your liking. Don’t want templates. For the creative minds there’s also the option to start from an empty blank slate. You are free to design the page as per your imagination.

Support is available through several channels

Like phone

Through Live chat

Through email and so on.


It’s easy to gain trust. A single breach and that means reputation down the gutter.

Unbounce offers https over with free ssl certificates. The pages are secured and 100% working as a result. You can sign up into multiple different pages and apps at once.

Landing pages for different intents and purposes

As a marketer an email list is one of the better ways to make money. You can sell them products, courses and whole load of interesting and useful things. If people like and trust you there’s no stopping them buying from you. An email list puts this on autopilot.

With Unbounce there’s the opportunity for you to grow your email list.

  1. b) Unbounce is cost-effective when it comes to a number of other solutions. So you get more bang for the buck. Aside from that the landing pages are great for promoting a particular product, event or webinar you are doing and help you make a lot more money.

With this tool creating landing pages and hosting them is not a big issues.

With unbounce you can direct traffic to your sales funnel and approach and convert them at any stage of the marketing funnel they are in.


A/B test landing pages.

A/B testing is powerful. Send equal amounts of traffic to two pages and see which one converts better. You have not increased the traffic. You only tweaked certain elements on the test page to see an uplift in conversions. It’s a great way to sustain traffic an d achieve growth.


#4-They Developed Smart Traffic

Smart traffic is an AI program that automates most of your conversion rate optimization work. 

With smart traffic bulk of the ab testing and optimizing landing pages is done for you. With this you can improve all the up and coming iterations.

Use the knowledge you gain to improve your landing pages the next time around.

Ai will determine which version of the landing page is the best appealing to the visitor based on his location, demographics, cookies loaded, device used and other metrics around the visitor.

To sum up the AI brain determines the best landing page to use and enhances  conversions for you as a result.

AMP enabled

Accelerated Mobile Pages are Google’s project for speeding up the web. Basically, pages are AMP-ed when all unnecessary code, HTML, and Java are stripped, leaving only bare-bones functions and ultra-fast mobile pages.

AMP is a new feature and is available to Enterprise and Premium plans. So the cheapest, Essential plan is left out and is something to keep in mind if your web traffic is mostly mobile and you need speed.


Knowing the direction you’re going in is the first step to determine if you’re going in the right direction. Similar to what I said before, Unbounce gives you a bunch of tools and analysis options to let you error-correct where you are going.

All landing pages on Unbounce have a section on them that lets you delve into analytics. By analytics we mean you can see the number of visitors to the landing page and the ultimate number of conversions.

The higher the conversion rates the better it is going to be. Compared to instapage which is a close competitor, the features are certainly more in number.

Unbounce FAQs

Here’s the FAQ section on Unbounce landing page builder that is going to answer all the questions you have around the tool

#1- Does Unbounce improve landing page conversions?

Yes, depending on how well you learn the ropes around the tool. Depending on how well you work at creating and testing different landing pages. Unbounce has more templates on offer than most landing page builder tools.

You need to create great copy on your landing pages for you to be successful with the same.

The templates that Unbounce provides are optimized in the best way for higher conversions. This they did by testing 63000 landing pages against 74,000,000 visitors.

It’s simple as that. Each test gave them a good idea regarding what they could build on and improve. So they ultimately landed up with templates that came optimized. The optimzied templates all work great for your site and you need to do is put your own spin on them.

Can you run Unbounce on WordPress sites?

No doubt. To do this successfully start by installing the Unbounce plugin for WordPress and connect it to your WordPress site.


The plugin is easy to set up. Add your WordPress site to your Unbounce account to get started.

Are Unbounce Landing Pages Mobile-Friendly?

Yes mobile friendliness is baked into unbounce landing pages. Be it a template or a full landing page they are all responsive designs fitting mobiles and other devices.

How’s the support?

Whether you are using the cheapest plan or the agency plan, the support levels are going to be the same for you.

Is there a free trial?

Yes there’s a free trial you can use.

This is great for anyone wanting to take Unbounce for a spin and see if the landing page builder is absolutely best for them.

There’s a 20% discount on the table as well.

Unbounce list of pros and cons

Unbounce has over 15000 users and more growing by the day both big and small.

Here are some of the best things about Unbounce.


  • The solution is great for marketers small and big alike
  • Easy to learn and use
  • There’s A/B testing
  • Offers support
  • Has a number of integrations
  • AMP ready
  • Mobile responsiveness as well.


  • Not the least expensive product
  • A/B testing doesn’t go beyond 30 days of data


Unbounce is a great landing page builder that you can use starting today for Conversion rate optimization.

Click here to start using Unbounce with 20% discount.

You have a number of options built inside and more coming. Learn the tool and its full options so that you can ultimately start using the tool in the best possible way.

The more you learn the better your conversion rate optimization skills are going to get.

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