Tools You Must Use to Build Better Landing Pages 

There are many tools available that can enlighten the choices you make for landing pages. There are tools with 100s of templates to choose from. Edit them any way you want and create your own landing page.

Here’s a list of tools that can help you build a great landing page in minutes. Here’s another post on the best landing page tools you can use.

1. Unbounce

Unbounce is the defacto most popular landing page tools there is. Unbounce is based on the suggestion that instead of visitors bouncing they will convert.

Unbounce coupled with other content builder tools help you create landing pages that convert high.

The tools are simple because they use the drag and drop feature. It’s one of the simplest landing page builders that require you to have no coding skills whatsoever.

Pick from text boxes, images, forms and others. These are the side menus you can use and drag them into the section of your landing page.

There’s the option to edit these pages any way you want.

The pages you are going to create with Unbounce are fully responsive. Page responsiveness is an increasingly important factor as most people are browsing primarily on mobile devices. Here’s an Unbounce coupon to use.

When a page isn’t responsive and doesn’t render correctly on mobile, conversions drop. THe best tools include responsiveness as a key factor in their offerings.

Responsive design can improve landing page conversions by 10.9% in a year. This is as against non-responsive design that showed only 2.7% growth.

Responsive designs help people view the landing page as was intended be it on mobile or phones.

Add any form you want. This helps you gather data from prospects quite easily.

Landing pages are primarily seen as a way to collect leads. With an attractive form— conversion rates are going to skyrocket. Most people base their decisions on whether to stay with a page or go elsewhere based on how the landing page form looks like.

You should also do a/b testing to figure out how to get the best conversion rates possible.

Ask for too much and your buyers can be turned away.

A landing page tool like Unbounce supports a drag and drop feature where you can add custom codes. It’s a visual editor through and through.

Split-testing landing pages can increase conversion rates. There’s inbuilt a/b testing feature built inside Unbounce.

Unbounce offers built-in A/B testing. 

Copy a landing page you want and change just one element and drive traffic to the same page. It’s as simple as that.

With analytics you can access the conversion rate on the pages and the overall statistics as well.

The template can help. There are also favorites based on user feedback.

The basic plan’s pricing starts at just $49 per month which is the cheapest tool you will get anywhere. There’s a free 30 day trial on the offer too

You can see the templates on the right, in the picture above.

Pick a template and edit or rearrange elements as you like.


Instapage is another popular landing page creator. There’s a limited free plan. There’s no free trial. The basic plan is more affordable starting at just $29 per month.

Instapage landing pages are fully responsive.

You get a number of features, drag and drop elements. It’s simple to edit them by clicking on them.

The built in ab testing means you get full fledged options to conduct tests and optimize the landing pages you built.


The Instapage editor is way simpler than Unbounce. Depending on where you are as a marketer this can mean both a good and a bad thing.


As a non-technical person you will find it really useful that the landing page builder is something you don’t need any skills for to master. It’s a great builder 


yOU CAN DO A LOT OF THE THINGS THAT YOU CAN do with Unbounce and probably a few more. The learning curve is also easy to master.

If you like more control over things you should be using Unbounce.

You can choose to publish the landing page as a blog as an Instapage hosted page or on a custom domain.

When you pick custom domain you have the option to connect your domain to the Instagepage account to publish the landing page to your site. Just set this up once and you areIf you pick “custom domain”, it will give you the option to connect your domain to your Instapage account to publish the landing page directly to your site. You only have to set this up once per domain. Your blog post won’t be affected and you’ll now be closer to increasing lead gen with landing page conversion.

Alternatively, you can use Instapage’s WordPress plugin. It allows you to sync the page from your Instapage account to your site in just a few clicks.


LeadPages is one of the best known landing page tools there is. Lots of top level bloggers use the tool to push out landing pages day in and day out.

The basic plan is similar to what you get with Unbounce. But Unbounce is much more than a landing page creator tool. On higher plans you get a/b testing and leadboxes features.

The landing page editor is similar to other options but leadpages offers a bunch of options that might encourage your decision toward it.

The landing page editor in overalls is similar to what you find  elsewhere. However there are certain unique features that might help your decision to LeadPages. Leadpages offers a bunch of templates. There’s a huge selection of templates and you can sort by category and use.

Leadpages lets you sort the templates by their conversion rates.


The conversion rate based on past experiments that Leadpages conducted may or may not work for you in the same manner.

It depends on things like the value proposition and other aspects of them.

Unlike other landing page software like Unbounce where a subscription to the service naturally endears you to all templates each template on Leadpages costs somewhere between $10 and $15.

You have a full-fledged analytics section on LeadPages Like the other landing page creators. In this section you can view each of the landing pages and the associated analytics showing you the performance of each page.

The page editor itself is robust, but still a fairly easy to use content builder. It’s pretty comparable to Unbounce, in terms of how it’s used:

The page editor is robust and you can create well designed popups should you so wish.

It’s called a leadbox and is something you can find in all LeadPages accounts. It’s not obtrusive to blog readers going through the post.

The popups can be easily displayed when someone clicks through to read the post. These are commonly used for content upgrades.

4. Launchrock

Launchrock is another tool with which you can create great looking landing pages. Launchrock is best for creating coming soon pages for your site.


The coming soon pages are generally used by startup businesses that help them collect leads before launch and launch itself with a bang.

When looking for businesses or products, Launchrock can be the best landing page tool you can have.

Choose a theme and then edit your message.

The most interesting thing about the tool is the pricing. The starter plan is free and professional plan costs $5 per month. 

Hello Bar

HelloBar is a tool that hundreds of thousands of marketers and small business owners have used to collect email addresses and form a large list.

HelloBar is bar at the top of your site.

People can click on the cta and get a lead magnet. Hello Bars can display an important message but most importantly the bar acts as an optin form.

If you want people to see your page then you should link it across all the pages on your site. Hellobar makes that possible.

The idea is to drive traffic to the page with minimal efforts.

You can also use the bar to offer products or services on sales landing pages.

If lead generation is the objective, the hello bar is something you ought to use.

Adding it to your site is free. Just add your site and use the editor after choosing the purpose. Configure a color and message.


Choose to save and publish.

You can use the code and or use the plugin to display hello bars.

Get real user feedback

Once you have landing pages you need something to attract people to it. Good design can help. Your value propositions and other things on the page need to be attractive enough.

5 Second Test

When it comes to landing pages remember that people aren’t here to stay forever trying to figure out the cryptic message you added. People don’t like to think too much. So 5 seconds are ideal.

With the tool you can get real feedback from users on if they can understand what the page is about in under 5 seconds.

A registered user will click on start the test. In doing so, they are displayed on the site for a period of just 5 seconds.

The page could be on anything. You want the reviewer to be the target audience but a random person works just as well.

When the user sees the page for 5 seconds the user will see a question with regards to the site. Like what was the site about. And questions of that  nature.

You’d want to ask what the page stands for to visitors.

Once you have a few answers  you get a basic idea regarding what they link the landing page is about. =

7. UserTesting

UserTesting gives you with more in depth reviews of your landing pages. This is especially great for landing pages that are way more complex.

UserTesting allows users to record an audio of how and when they interact with your site.

They are shown the page and asked to navigate around on it. They record their thoughts on audio and you get to hear that.

  • “I don’t understand this…”
  • “I’m trying to do X, but can’t…”
  • “I’d like to see an example of Y, but don’t see one anywhere…”

This is valuable feedback from a user actually accessing the site and there aren’t too many videos you need for actionable advice.

The service charge for a single video can be $49

So if your budget is low this can be a big problem.

You can choose who to target by their device, age and location.

8. Olark

There are also other useful tools.

In either of these cases it’s going to be difficult to understand what your user is actually thinking.Because none of these guys are your actual users.

Learning what confuses and bothers them is a splendid way to form hypotheses and support them.

You can also introduce a chat widget that makes learning this doable. THe chat widget shows up when a visitor arrives on the site and is expandable.

  • “What about Y?”
  • Does the product have a warranty period?
  • Do you have a pre payment plan.

A few repeated questions means your landing page is doing a bad job of allaying those concerns from users.

These can be used as the jump-off point for you to craft your landing page in a manner that appeals users.

This can improve conversions.

Configure the display and the messages you’re going to use for the live chat box.

You can copy and paste the code from the editor to the blog posts or that of the landing page for the chat widget to become active.

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