7 Shopify Popups best practices
Pop ups are unabashedly annoying.
A stat on how annoying popups are.
Popups come in different formats. In an ideal world we would know which kinds of popups convert the best so that we might use more of the same in our efforts.
Yet they improve conversions. Who wouldn’t want a better conversion rate on their Shopify stores?
The fact is we’ve all have come across popups put us off the purchase rather than help us toward it.
So here’s this post dedicated to making popups work for you.
Why do people hate popups
A Neilsen group study found that modals that is any ad that appears on the top of the page and requires the visitor to interact to close them are the most hated form of advertising.
It might not be so much as customers hate popups. After all, we all signup for services and eCommerce newsletters all the time. The truth is: they hate badly executed pop ups.
What’s a badly executed popup?
- Popups that provide little value
- Popups that are badly timed
- Popups that aren’t user friendly
Create value with your popup
Value directly ties to how well you know your audience. Start by determining the core customer segments who visit your site.
The next step is to segment this audience and target them separately with different popups.
How to segment and target your audience correctly
Don’t show the same pop ups to every one of visitors.
Create a number of different campaigns targeting different individuals in your audience.
To do this properly see:
- Who sees the pop-up
- When they see it
- Why they see the popup
Content segmentation lets you target visitors based on the content or products they viewed on the site. This lets you display popups promoting whatever they saw before.
These offers are relevant to what they’re in the mood to purchase now.
The popup is designed to attract a specific group and includes those keywords in the copy.
Segmentation by Customer History
When segmenting your visitors by their history as a customer, you’re thinking less about their persona, and more about their position in the sales funnel:
- Brand new visitors
- One-time customers
- Long-time brand loyalists
For instance, Twotags displays the popup below to first time visitors
This is a great example of nailing the targeting. The pop-up presents value to visitors and offers them an incentive to buy from you. When landing on your page, a coupon or discount should greet them.
We have all been blinded by those in-the-face pop ups that cover the entire screen. They don’t go away until you hunt down and click the cross at the top. So annoying!
Most sites who use popups don’t wait a little before showing the popup. How can you expect someone to sign up when they haven’t seen any of your content?
That’s not easy as said. We might want to wait forever until displaying those pesky little things but the longer we wait the more the chances of losing them.
Conversion rates improve if we delay showing the popup. The longer the delay the more people close their tabs. Delaying popups reduces the number of emails you collect.
In the best world we would have some time before which we can display the popup.
Create a mobile friendly popup
Use the add to cart popup
The add to cart popup appears when the visitor clicks on add to cart on the checkout page. The truth is: anything that hampers the experience of the visitor with the site is going to reduce conversions.
But the add to cart popup doesn’t seem to annoy visitors one bit because it doesn’t appear to prevent people from doing what they were doing before.
How to use the email capture plugin?
You could use it right when a user clicks to add something to his cart.
A slide-in popup is way less intrusive. It allows people to sign up for your list and get a coupon for their purchase as well.
If someone leaves the cart without completing the purchase use the email to remarket to them. 45% people open abandoned cart emails.
With the email capture tool you get an excellent opportunity to market to leads and prevent shopping cart abandonments.
Offer targeted content that your audience wants
Perhaps people aren’t on your site to buy something.
Signing up to an email list may not be entirely tied to purchase.
Sometimes the audience is looking around, they’re at the awareness stage unsure of if they want something.
Figure out audience problems. Then, build content to solve these problems.
This kind of content can be a powerful incentive to subscribe to your email list. It also builds confidence in your brand as an expert in the field.
Here’s how Beardbrand offers an option to join its larger community.
As a grooming product, beardbrand invested a lot into creating content for their audience. The Grooming bootcamp is tailored to its target audience who’re interested in better grooming themselves. This offers a way to sign up.
Here’s another example.
Diamond MMA gives visitors both a good 15% discount through which they start receiving product updates as well. The dark background and image make it quickly noticeable.
How to copy it?
To understand the kind of content that will appeal to your audience it’s important at this stage to engage in social listening. It’s as simple as using Buzzsumo to discover trending conversations happening around the web on key topics. Build guides, courses,eBooks, videos to make this happen.
Engage with value
With a discount you stand to get visitor’s attention almost immediately. There are a number of options that let you create custom discounts or offers to pick from.
- Create a percentage discount
- Offer free shipping
- Create an offer where buying something gets another of similar value for free.
Discounts can motivate first-time shoppers to sign up/ Coupons can help convert them to subscribe.
Here’s what the test results reveal. A $7 off coupon resulted in four times as many leads as a no promotion sign up page.
It’s easy to sway first time customers into buying from you because they see that they are going to get 10% on their first purchase.
Giveaways are more affordable to the average eCommerceretailer than providing coupons.
People like freebies because it’s an emotional motivator. Especially when we believe that we are going to get is much more valuable than what it is in reality.
Provide something that has tangible monetary value such as free gifts or even free shipping.
You don’t have to offer anything of monetary value either. You can offer content around your brand. This is product updates, promotions and first-access to sales.
Optimize the call to action
For visitors to pay attention to what you’re offering, it’s important to optimize the call to action.
Al;most all the calls to action button copy and design stand out. Their colors, font style and copy are no accident. They are designed in a way to gain maximum attention.
What do you think of the tips and tricks discussed here? Do let us know in the comments below.