Social media marketing stats for 2020
Data from Statista says that nearly half of the world population use social media channels
2019 saw 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers active on social media. Its easy to see where the trends are ahead.
Almost half of social media users use it to research new products.
People spend 2 hours and 22 minutes on social networks each day.
Data from Hootsuite says that In 2019 over 321 million new people joined social media. That brings the total from 3.48 billion to 3.8 billion social media users.
68% of Americans use Facebook. (Pew Research Center)
74% of Facebook users check it daily. (Pew Research Center)
Most people access Facebook around eight times each day. (SmartInsights)
96% of Facebook users access it on mobile. (Statista)
At the end of 2019 Instagram had 1 billion monthly active users and 500 million use the platform daily. (Statista)
Instagram continues to attract a younger audience with 72% of teens saying that they use the platform. (Sprout Social)
64% of Instagram users are under the age of 34. (Statista)
Social listening stats
Businesses are fast-turning to social listening to get a better understanding of what customers need from them and how to approach them the best way.
Why do customers leave a company?
The truth is a majority or 96% of your customers unhappy with your service aren’t going to tell you about it. However they’re going to tell 15 of their friends about it.
Retaining a customer is 7x more valuable than acquiring a new one.
You’re going to see more positive comments and tweets rather than negative because stats say that positive tweets contain a brand’s handle much more often than negative tweets (40% more). All these tweets are positive and have a brand’s handle.
There’s 1.2 million terabytes of data online right now and the numbers are only going up.
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