Here are all the different ways in which you can do SEO for podcasts
Start with good keyword research
Keyword research is fundamental to writing blog posts and creating any manner of content be it podcasts or anything else. You want to capture rankings right. They don’t happen if you don’t capture the right keywords to use.
With keyword research here are the facts to pay the most attention to.
Get long tails
Long tails are 3 or 4 words long, have some search volume but chiefly are easy to rank. That’s why they are the gold standard of finding the right keywords to target.
These are easy to rank and are full of intent that means you have a much better opportunity to rank for them.
In addition to this its crucial that you focus on search intent as well. When someone types a query in on search engines they’re looking for to find the best answers in return. It influences what and how they do something.
A customer passes through several stages of awareness before making a decision. You must also understand which stage they come from and educate them based on that.
Be it targeting informational keywords or anything else you need to first determine the goals with your content before you progress any further.
SEMrush with its keyword magic tool simplifies the process of keyword research by finding a ton of keywords that are good to rank for.
Work on the headlines
Remember that most people decide whether they want to hear the podcast based on the headline itself. Headlines compel and drive action from readers and send people to subscribing to what you have in store.
When creating headlines you should balance SEO and also optimize getting clicks.
Using keywords in headlines
When someone searches for a topic he wants information. By including the relevant keyword in the headline you’re being relevant to the searcher. However, steer clear of adding too many keywords unnecessarily.
Writing persuasive headlines
Headlines should provoke curiosity in the mind of people coming to your site. Use numbers, add questions, power words, and other things that make the headlines attractive to read and get information from.
Directly address readers so they relate to you better.
Write an SEO-friendly Episode Description
In addition to a well written headline also ensure that your seo description is seo optimized. That ups the chances of the podcast appearing high on search engines.
increases the chances of podcast discovery because you make it SEO-friendly.
You should add a lot of metadata relevant like subheadings to add, notes around the show, time stamps, the transcript of the podcast, images, and links as well.
It’s no less effort than writing a page online. This will help better ranking on search engines and gets a good search engine experience as well.
Submit to directories and google podcasts
If you want the podcast to rank high on Google then you need to submit it to the podcasts directory and Google podcasts manager as well.
Once indexed it will appear on the top results and will start ranking for several focus keywords.
You want the podcast to rank well and that’s the reason we are doing this thing.
When you submit to Google the podcasts manager has an in depth analytics built in to show you how your podcasts are performing, where listeners are listening most. Which area gets the most listens and so on. These detailed analytics will help you improve your podcast viewing.
For example, you can analyze when listeners tune in, where they drop off, which devices they use to discover your podcast, what platforms they’re coming from, and much more.
Be mobile responsive
Google is paying particular attention to sites that are fully mobile optimized. If not, you’re not going to score much. If you want Google to crawl and index your site the podcast site should be fully mobile optimized. A lot of people use mobiles to access these sites and for optimum viewing this is necessary part of the experience.
With WordPress you have ready access to templates to optimize sites to adapt to the screen.
That bills to effective SEO.
Again there’s things like image compression jss minifying and using cdn and caching of web pages to optimize the site load time.
Use Goog;’e my site tool to check for mobile speed as well.
Create dedicated podcast landing pages
Podcast landing pages are dedicated pages that can help you finetune your podcasting efforts.
A dedicated landing page for podcasts is something you can do if you don’t want a host to host those episodes for you.
This saves time.
The podcast landing page wherever it is should be optimized highly for search engines as well. The on-page SEO strategies that you optimize regular sites with can be applied here as well.
Podcast hosting platforms generally have an option for you to create dedicated websites for the same purpose.
Optimize Podcast Page for On-Page SEO
Here are several things you need to optimize for proper on-page SEO.
It starts with using the right meta titles, descriptions, the right keywords, and everything else on the page.
You need to add the right call to action. You need to optimize for design, landing page speed and other aspects.
There should be ample use of descriptions, internal links, and succulent headlines, and proper use of keywords as well.
Use the podcast landing page and optimize it in the right way to aim for the first page of result.s
Follow Off-Page SEO Practices
Similar to on page SEO which is important, another hugely important aspect of SEO is off page SEO. With this you improve the UX on the site and build trust for your site. That turns you into a popular authority who can be trusted.
Here are great off page SEO practices that are worth your while.
With link building on the forefront that means you stand to gain great quality links from niche relevant authority sites. This gives you a lot of advantage when it comes to ranking those podcasts and your site on the top of Google.
WIth social media marketing you get traffic from social media sites and build great relationships with people.
With guest posts your content goes on other sites and you gain new audience and exposure.
With content repurposing you convert blog ptsos to infographics and videos.
Use Mangools, Ahrefs or Semrush to uncover the backlinks of your competitors and use that to outreach to them and get successful at building high quality links to your site.
Prepare Social Media Marketing Plan
If you approach social media marketing without any thought or plan of action its not going to work for you plain and simple.
Social media can be game changing for your business, only if you allow it to be. There are multiple ways to promote your site with social media platforms. Get traffic and improve brand exposure
It plays a big role in SEO as you generate social signals that are proven to have a direct impact on your ranking.
Google looks for signs as to what is popular and social media shares and likes are those obvious signals that generate trust.
Go and create accounts on popular social channels like Facebook, Instagram, Twitter or LinkedIn. Flesh out the profiles properly with descriptions, cover photos and internal and external links they trust and like. Share content that’s worth sharing and informational. It should be trending and fuel discussions.
Have a content calendar. Use the industry level influencers to connect with you further
When you promote podcasts on social media, that’s a sure-fire way to gain popularity.
Build email list
Search engine traffic and rankings are often mercurial in nature and sometimes you’re better off with other means of content promotion.
One of these ways is through a stable email list.
An email list is better brought in through a podcast plugin you can use. The smart podcast player is one such tool that comes with a WordPress plugin that helps you collect subscribers easily.
As you share new podcast episode these guys view the podcast landing page and see the number of listens for the content.
You can funnel this traffic to the site and improve engagement.
Building your list is critical to success online. Add call to action buttons on landing pages and improve the number of such subscriptions. Ask people to subscribe when the podcast ends.
To improve the number of sign ups offer things like content upgrades like a pdf copy of podcasts and so on
Work together with influencers
Influencers are golden because they help propel growth of site. Partner with influencers and increase the reach of your podcast. Improve how credible you are. With podcast SEO more people can tune into SEO and listen to more and more podcasts. This means you get more backlinks and networking for the podcast.
There are multiple ways to do this. Also conduct interviews with influencers and invite them to host the podcast episode together with you. All of this and more increases the listens and engagement you generate.
Neil Patel’s Marketing School podcast is one such prime example of such a decent podcast. With this since marketers are heralding the podcast imagine the new knowledge and level of experience they bring in
The podcast should find a new audience with such influencers. Podcasts should level off with creative content that finds and engages a new audience.
Get more backlinks
You might not know this but podcast pages are effectively link magnets that can help you succeed by a big margin.
They naturally attract links and this can be used to fuel your search engine positions and ranks as well.
Informational content is generally the first step towards creating and getting more and more backlinks. Create outreach campaigns to fuel content generation efforts and create more and more content distribution channels.
One way to do this is by getting hold of competitor backlinks as discussed before.
Building backlinks is easy if you don’t lean towards black hat techniques or techniques that are bound to penalize you sooner than later.
The links should be niche relevant and credible enough.
You should also get more engagement by asking people to rate you podcasts on platforms and on the side.
Ask them to leave comments and share content.
Create contests to create even more engagement.
Hold q and sessions with your listeners so they know what to ask and look for their feedback as well.
The comments are also signals to search engines that you podcasts are highly engaging.
Repurpose Podcast Content
In addition to this you should also consider repurposing podcast content to strengthen the SEO strategy.
When recording podcasts ask people what you do want. There’s also potential to format them as blog posts, videos, audio files with images, guest articles, slides and so on.
Use podcasting apps
Podcasting apps can be a major rallying point where you get subscribers to listen to you and understand and build a good audience. Smart podcast player is another app you can use.
Don’t merely register and hope for people to somehow discover you. This has great potential to increase downloads and the number of listeners and get more people if you implement the right strategies head on.
Start with great content.
Next create and upload fresh episodes consistently
Ask people to take action
Get paid promotion going
Partner with others
Link out to social media and other resources.
User engagement, ratings and reviews directly impact the kind of value and further engagement you generate with podcasts. Ask people to rate and review these episodes to build that credibility from scratch.
Finally it’s not always enough to create new content and upload all those episodes growing the number of followers you have.
Use metrics to analyze what you’re doing.
Get a list of keywords and the podcast episodes you’re going to use.
Use the best podcast pages as well.
With this available data you’re right on track to create improved content and implement SEO that helps you get your SEO top notch.